TACKLING ONLINE HATE with BT’s HOPE UNITED TEAM

 

GALVANISE THE NATION TO beat hate with hope

1 in 10 people have received online abuse in the past year. Comprised of male and female players from England, Wales, Scotland and Northern Ireland, drawn together by their own experiences of online hate, Hope United will drive more support for change and educate the nation on how to protect themselves and be good digital citizens. 
In line with BT’s mission to connect for good, Hope United will galvanise the nation to take a stand against social media hate, providing people with the necessary tools not only to understand the devastating effects of online hate, but also to show them how to be part of the solution.

I helped develop the Hope United activation into an enduring “Hope Beats Hate” D&I platform for BT to tap into moments of cultural relevance marred by hate through the year.

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Running throughout the UEFA European Championships, the campaign activated across BT and BT Sport’s social, digital and broadcast channels, helping to spotlight the issue of online hate.  Utilising BT’s sponsorship of the four Home Nations football associations, the Hope United branding was visible on match day during the warm-up friendly matches ahead of the Euros.

Running throughout the UEFA European Championships, the campaign activated across BT and BT Sport’s social, digital and broadcast channels, helping to spotlight the issue of online hate.  Utilising BT’s sponsorship of the four Home Nations football associations, the Hope United branding was visible on match day during the warm-up friendly matches ahead of the Euros.