Google CREATIVE WORKS

Where creativity + technology create magic

CREATIVE STRATEGY LEAD

Creative Works is Google’s creative consultancy, where creativity & technology make magic happen.

I work in collaboration with brands and agencies across EMEA, APAC, MENA and the USA to solve business problems; by uncovering insights that power innovative creative solutions for Google’s biggest clients. My role involves facilitating Google’s unique MAChINE Sprint methodology to bring the full range of Google products & tech into the strategic & creative development process, to increase the creative impact of campaigns.