A kaleidoscope of cultures, just one brand.
Unilever wanted to create a global brand. They needed to unify the brand’s positioning and identity everywhere.
I worked in close partnership with the planning director and global client and agency stakeholders to develop a global brand communications idea. To achieve this, we needed to acquire a deep understanding of different cultures and the dynamics of many markets.
The output of this brand work led to us successfully adapting and harmonising communications and design for every Comfort market in the world – from the UK to Australia, from China and Southeast Asia to Saudi Arabia.
We helped Comfort innovate, build and launch their brand portfolio. I’ve led a range of product innovation campaigns - launching a variant with antibacterial properties for Indonesia, new fragrance variants for Saudi Arabia, to whitening and brightening variants in the UK. And new market launches – South Africa, Australia and New Zealand.
I’m proud to have played a part in helping Comfort become one of Unilever’s billion-euro brands.